User-focused Product Definition for IVD Market Success

Developing a technological advancement is the first step in achieving IVD commercial success. But to deliver winning product solutions, manufacturers must earn the approval of users by addressing the real problems they face.

A user-focused product development process enables IVD manufacturers to accurately identify and understand the problems a device must address before looking for solutions through product definition. This approach results in the best product outcome, delivering value to both users and business stakeholders.

In this white paper, you’ll discover:

  • Why problem definition should precede and inform the product definition stage of the development process
  • How to actively design the user experience, including techniques for user-experience-focused problem definition
  • Methodologies and tools for candidate exploration-based product definition
  • A case study example illustrating this user-focused development approach

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For more than 30 years, Invetech has provided full-spectrum product realization services to create breakthrough products and custom automation systems for companies across the globe. Our experience spans a broad range of market sectors, including laboratory diagnostics, point of care diagnostics, cell therapy, life sciences, industrial and consumer products.

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